Why Microgreens Fail, and How to Grow Microgreens successfully at home
BONUS: How to grow Microgreens for business

BONUS: How to grow Microgreens for business (for profits!)

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IN THIS LESSON

You'll learn why Microgreens are one of the best crop for profits:

  • The 4 things you must learn to get started with a Microgreens business

  • Fastrack: All you need to grow your Microgreens business

Why growing Microgreens is a great business?


Growing Microgreens for business is one of the best crop to consider for better profits:

  • It's fun and motivating to grow super nutritious, nutrients-packed Vegs in a way that's good for people, and our planet

  • If you already have a farm, it's an easy additional income and helps you reduce the risks of your farm by diversifying revenues

  • You can get started easily and learn how to grow at home before you can considering scaling

  • You can grow anywhere and scale as your business grows: at home, in a warehouse, underground, in shipping containers

  • Starting costs and operating costs are much lower than mosts businesses

  • Profit margins are pretty good – if you are disciplined in the process to grow

  • The growing cycle is faster than any other crops, so you can be selling within 2 weeks of starting, no stocks and low risk/cost of failure! And you can grow all year round.

    Beet that! 😉

How to get started growing Microgreens for profit

Before you actually start the business, 4 things you must do:

#1 Learn about the business-side of running a Microgreen farm: I recommend you subscribe to the 7 days free trial at UpStart University (and if needed, extend for a month subscription to learn all you need about farming business

#2 Learn about how you will run your business operations, including:

#3 Learn about the process of growing Microgreens:
– Review the Guide How to Grow Microgreens at home (with a few tweaks it is a process that scales for business too). It contains practical advice to grow Microgreens successfully at home, safely, in the purest and most organic way, based on 40+ of the latest scientific research in this field since 2000! (I've worked out very hard to make it the very best I've seen out there, 100% free, 100% useful and actionable, no catches. – just wanting to help people eat more nutrient-packed food!).
– This will help you learn about the Microgreens varieties, try your equipment and the different techniques needed for different varieties. In particular if you want to sell to restaurants, make sure you can achieve volume, consistency of produce and delivery by a specific date. Miss one of those and Chefs won't call you again!
– Learn how to grow efficiently for better profitability with the right seeds density – check out this free calculator for less seeds costs and optimum growth and use of the grow space.
– Learn Why Microgreens Fail, and how to avoid common problems (such as mold, germination and growth problems.
– Get ready to record information about your business, including :

  • tracker for seeds varieties and where you buy from

  • tracker for all costs (lighting, supplies, time, etc)

  • tracker for all results (weight of yield produced, grow conditions (temperature, humidity, etc.) process and method used including dates of seeding, watering, germination, harvest)

  • who buys what, when, and get to a point where you can predict trends and production schedule

#4 Learn as much as you can from others too: I recommend you also learn from others, take courses even. You can also take Nate Dodson's excellent course!

One more thing…

At this point, you should be clear about a few critical questions – if you aren't, review once more the materials above:

  • What's the fastest way to fail you'll use to validate what you are trying to do (ie. get some people to buy your Microgreens)?

  • Who will be your customers and how you are going to find them (wholesale, food trucks, chefs, farmer markets, residential customers, community groups, local cafes, grocery stores)

  • If selling to restaurants, are you really ready to sell lots of small batches, or fewer large batches? Will you ask for payment on delivery or let the restaurant's manager pay you along with all other suppliers at end of the month?

  • Are you clear on your market research? who are the competitors in your area, what's the price your customers are willing to pay to your competitors? What varieties do they seem to sell? (in other words, what's the demand from the buyers you will need to fulfill!)

  • Are you going to market as “organic” or not? (you will learn more about how to get certified on one of the Upstart University course and why it may not be necessary

  • Have you nailed the process of growing Microgreens, across varieties?

  • What Microgreens varieties are you going to start with?

All you need to grow your Microgreens business (literally!)

  • You can grow anywhere starting at home and scale as your business grows: at home in your kitchen or garage, in a warehouse, underground, in shipping containers.

  • See the grow medium options and why I recommend growing hydroponically

  • See here the equipment and supplies you will need including

    • #1 Microgreens growing rack or shelf

    • #2 Best trays for growing Microgreens

    • #3 What special seeds do you need to grow Microgreens?

    • #4 Hydrogen Peroxide to prevent mold on Microgreens

    • #5 Best Water for Microgreens

    • #6 Best Microgreens Grow Lighting

    • #7 Definitive kit list to grow Microgreens: Other accessories you'll likely need to best grow Microgreens

  • See the recommended suppliers I have found per countries.

    And if you have a farm already, you can also grow seeds yourself!

Want to discuss further?

Got any other questions to launch your Microgreens business? Contact me here and I'll see how I can help!